Bonus Offer Ends In:
From Jamal Ahmed · bestselling author of
the Easy Peasy Guide to the GDPR
AI governance salaries are already reaching £350,000
The experts filling those roles are being made right now.
Are you one of them?
The Easy Peasy Guide to the EU AI Act gives you the clarity, confidence and practical guidance to become the go-to AI governance expert in your organisation, in plain English, starting today.
Don’t miss out. Secure your FREE AI Governance bonuses worth £1,786
#1 Amazon Hot New Release
Already ranked #1 Hot New Release in its category before publication.
Award-Winning Before Launch
Recognised with the Iconic British Business Award for Outstanding Contribution to Industry.
Foreword by Debbie Reynolds
"The Data Diva" and one of the world's leading voices in privacy and AI governance.
Why this moment matters
What GDPR did for privacy,
the EU AI Act will do for AI governance.
Most people aren't worried about the EU AI Act itself.
They're worried about what it means for their future - because they've seen this story before.
When GDPR arrived, many professionals dismissed it as just another regulation to wait out. Others paid attention.
They developed expertise, built credibility, created new opportunities, and became the people every organisation turned to when the questions started arriving.
The EU AI Act feels like one of those moments again. A new regulation.
A new field. A new opportunity to stay relevant - and to lead - in a world where AI is already reshaping the way organisations operate.
Awarded Privacy Leader of the Year
"The professionals who became trusted advisers during GDPR weren't necessarily the smartest people in the room. They were simply the ones who prepared before everyone else realised they should."
And yet so many professionals who understand this still feel stuck. They know this matters. They know the questions are coming. They know AI is already changing the way organisations operate.
But they're not sure where to start - so they save articles, watch webinars, read LinkedIn posts, open the regulation, and somehow still feel no clearer than they did before.
The BROKEN pattern
Save articles. Watch webinars. Read LinkedIn posts. Open the regulation.
And somehow still feel no clearer than before.
Why it happens
Not because they lack intelligence. Not because they lack ambition.
Because information alone was never going to be enough.
What people think they need
Another summary of the law. More articles. More webinars. More commentary.
What they actually need
Someone to connect the dots. To explain what matters, what applies to them, what they need to do — and where to begin.
The problem isn't information. It's clarity. And clarity is exactly what this book was built to give you.
That's exactly why this book exists.
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What's included
Your AI Governance advantage starts here - Everything You Need to Stay Ahead
Pre-order today and unlock the award-winning EU AI Act Decoder Kit, three live masterclasses, and a 12-month membership in our global AI Governance Community (worth £1,786) so you can master the EU AI Act, stay relevant, and become the trusted AI governance expert.
Included FREE — Bonus 01
The EU AI Act Decoder Kit
FREE
Valued at £497
The Decoder Kit is the operating system for the EU AI Act. Built around the seven questions every organisation will eventually need to answer, it transforms a complex regulation into practical decisions you can make with confidence.
What is our role on this AI system?
What risk tier does this AI system fall into?
Have we accidentally become a Provider?
What can our team do with ChatGPT, Claude and Copilot at work?
What is due, and by when?
Where are we in our compliance programme?
What does this term actually mean? 5
Seven questions. Seven assets. Every answer one page away.
Instead of spending hours digging through articles, recitals and guidance documents, you'll have practical tools designed to help you find answers in minutes. The whole regulation. On the corner of your desk.
Included FREE — Bonus 02
Three LIVE EU AI Act Masterclasses
FREE
Valued at £897
Join me live as we work through some of the most important areas of the regulation together.
Ask questions and get answers in real time
See how the rules apply in practice with real examples
Gain clarity on the areas that matter most to you
Build confidence faster than you ever could on your own
Can't attend live? You'll receive the recordings too.
Included FREE — Bonus 03
12 Months membership to the Easy Peasy AI Governance Community
FREE
Valued at £392
You're not joining an empty community. You're joining a growing global network of privacy professionals, lawyers, consultants, governance specialists, founders, risk professionals and AI governance practitioners — learning together, sharing insights and helping each other solve real-world challenges.
Unsure whether a system is high risk?
→ Ask the community.
Need a second opinion before advising a client?
→ Ask the community.
Trying to understand how others are approaching the regulation?
→ Ask the community.
Instead of figuring everything out alone, you'll be surrounded by people navigating the same journey.
Everything you unlock when you pre-order
The Easy Peasy Guide to the EU AI Act
600+ pages of practical guidance
£39
EU AI Act Decoder Kit
Seven assets. Every answer one page away.
FREE
Valued at £497
Three Live EU AI Act Masterclasses
Including recordings
FREE
Valued at £897
Easy Peasy AI Governance Community
12 months membership
FREE
Valued at £392
Total value
£1,786
Value
Save £1,786 - Get it Now For Just:
Just the Price of the Book (+shipping if you're outside the UK)
£39
Don’t miss out. Secure your FREE AI Governance bonuses worth £1,786
After 3 August 2026, you won't be able to claim these bonuses.
These bonuses are available exclusively to pre-order customers.
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Pre-order now on:
Step 1
Pre-Order The Book
Use one of the links below to pre-order your book.
Please Note: Pre-Orders from anywhere else do not qualify for the pre-order bonuses.
STEP 2
Register your Purchase to Claim your Bonus
Proof of purchase required. It takes under a minute and helps us unlock your bonuses faster.
Step 3
Unlock Your Decoder Kit + Live Masterclasses + Community Membership
Keep an eye on your inbox and follow the instructions in the email to unlock your
bonuses and start leading AI Governance
The real challenge
The problem isn't understanding the EU AI Act.
It's knowing what to do with it.
Most professionals are looking for more information - more articles, more webinars, more summaries. But information isn't what they're missing.
If information alone solved the problem, the regulation itself would be enough.
The real challenge begins after you've finished reading. That's when someone turns to you and asks the question you actually need to answer.
The questions that actually matter
"Does this apply to us?"
"What should we do first?"
"Are we exposed?"
"What happens next?"
Where most resources stop.
This book Starts.
what most people assume
"If I read enough, I'll eventually figure it out."
what actually happens
The EU AI Act isn't difficult because information is hard to find.
It's difficult because turning legal requirements into practical action is a skill of its own.
Reading more isn't always the answer.
Sometimes you need a clearer roadmap.
Another misconception
"I'll deal with it when it becomes urgent."
what actually happens
The professionals who benefited most from GDPR weren't necessarily the smartest.
They were the ones who prepared before everyone else realised they needed to.
The same opportunity exists right now with the EU AI Act.
The Final Myth
"Once I understand the law, I'll be ready."
what actually happens
Understanding the law is only the first step.
Being able to explain it, apply it, prioritise it, and act on it — that's where real confidence comes from.
That's why this book was built differently.
The goal is to finish the book knowing what comes next.
Most resources tell you what the law says. This one shows you what to do about it.
And where understanding alone isn't enough, you'll find practical frameworks, decision tools, and implementation guidance designed to help you turn knowledge into action.
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What you'll walk away with
So when the questions come,
you'll have answers.
The EU AI Act is over 100 articles of legal text. This book turns it into practical guidance you can actually use.
Understand what the EU AI Act means for you, your organisation or your clients
Recognise where the biggest risks, obligations and opportunities sit
Explain complex requirements in plain English to colleagues, clients and stakeholders
Know which actions need to happen now, which can wait, and where to start
Spend less time interpreting the regulation and more time applying it
Quickly identify which AI systems demand your attention and which don't
Understand who is responsible for what across the AI value chain
Navigate conversations about AI governance with greater confidence and credibility
Turn legal requirements into practical decisions instead of theoretical discussions
Approach the EU AI Act with a clear plan rather than a growing pile of unanswered questions
Whether you're a privacy professional, lawyer, consultant, governance specialist, risk manager, founder or business leader - the goal is the same.
To give you the clarity to understand what matters,
what applies to you, and what to do next.
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What's inside
More than a book. A complete practical guide to the EU AI Act.
600+ pages of practical guidance
Not a summary. The full picture, built to be used.
Every Article explained in plain English
No legal fluency required. Each article unpacked clearly and practically.
Real-world examples and scenarios
Abstract requirements grounded in situations you'll actually recognise.
Practical implementation guidance
What to do, not just what the regulation says.
How to explain the Act to boards, clients, and technical teams
Language that works across the room - wherever that room is.
Full Articles included for reference
The complete legislative text, alongside the guidance - no switching between documents.
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The opportunity
A new generation of AI governance leaders is being created right now.
We've seen this before.
Most people
When GDPR arrived, most people treated it as another compliance project. Something to manage. Something to get through.
A smaller group
A smaller group saw something else. An opportunity.
Invested the time to understand it
Built expertise
Developed credibility
And became the people organisations turned to for guidance. Many of today's privacy leaders were created during that moment.
The EU AI Act feels remarkably similar. A new regulation. A new discipline. A new opportunity to develop expertise while the field is still taking shape.
The question isn't whether AI governance will matter.
The question is who will be ready when it does.
Because the professionals who become trusted advisers, sought-after experts and recognised leaders don't usually appear overnight.
They prepare before everyone else realises they should.
That's why I'm making the Decoder Kit, live masterclasses and Easy Peasy AI Governance Community available immediately — not because I want you to wait for the book, but because I want you to start building your understanding now.
The book launches on 3 August.
When it does, the launch bonuses disappear.
The opportunity to prepare early disappears with them.
The EU AI Act Decoder Kit
£497 value
Three Live EU AI Act Masterclasses + Recordings
£897 value
12 Months Inside the Easy Peasy AI Governance Community
£392 value
Don’t miss out. Secure your FREE AI Governance bonuses worth £1,786
THE TRUSTED VOICE IN PRIVACY & AI GOVERNANCE
Learn the EU AI Act from Someone the World's Leading Organisations Already Trust.
AI Governance Expert • Internation Bestselling Author • Global Keynote Speaker
When organisations need help navigating complex privacy and AI regulations, they turn to Jamal Ahmed.
Over the past decade, he has advised global organisations, trained more than 70,000 professionals worldwide, and built a reputation for turning complex legislation into practical, real-world guidance that people can actually understand and apply.
Now, he's done the same with the EU AI Act.
Trusted by those who matter most:
✓ Trusted by government bodies, regulators and public institutions
✓ Trusted by the world's most recognised brands to deliver practical privacy and AI governance expertise
✓ Trusted by more than 70,000 professionals across the world to simplify complex regulation
✓ Trusted by the media, including the BBC, which dubbed Jamal the "King of Data Protection"
✓ Award-winning author of The Easy Peasy Guide to the EU AI Act
✓ Author of the bestselling The Easy Peasy Guide to the GDPR, helping thousands master one of the world's most influential regulations
✓ Founder of Privacy Pros Academy, one of the world's leading training communities for privacy and AI governance professionals
✓ International keynote speaker, trusted by organisations around the world to educate leaders, teams and future AI governance professionals
✓ Recognised as one of the Top 100 Most Influential UK
✓ Ranked number 1 Privacy Professional in the UK by Favikon
"Jamal has a clear talent for breaking down complex topics and presenting them in a way that is practical, engaging, and easy to understand."
Georgia Bakatsia, Legal Officer - European Data Protection Supervisor
The Book
Why this book matters
Most books explain what the law says.
Jamal's work has always focused on something far more valuable:
Helping people understand what the law means, what they need to do next, and how to apply it with confidence in the real world.
That's why tens of thousands of professionals, global organisations and industry leaders continue to trust his guidance.
GDPR created a generation of privacy professionals.
The EU AI Act will create a generation of AI governance professionals.
This book will help you become one of them.
Before writing The Easy Peasy Guide to the EU AI Act, Jamal wasn't struggling to find information.
The regulation was there. The articles were there. The guidance was there.
The challenge was turning all of it into clarity; figuring out what applied in practice, what organisations needed to do, and where to even start.
So here's what he did:
First Step
Seven months of research
What began as an idea became a full mission - studying every article, every recital, every piece of guidance.
Then...
Every article reviewed and refined
Not because the goal was the longest book - but the clearest. Each article challenged, rewritten, tested for clarity.
Finally
30+ professionals pressure-tested it
An early reader circle of experienced professionals challenged assumptions, spotted blind spots, and sharpened every chapter.
The result isn't another summary of the law. It's a practical guide built around one single goal: to help you understand what matters, what applies to you, and what to do next.
Not the longest book on the EU AI Act.
The clearest one.
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Early reception
The guide forward thinking, ambitious professionals are already talking about.
Long before publication, this book was being reviewed, tested and challenged by privacy professionals, lawyers, consultants, governance specialists and AI practitioners around the world.
The response has been extraordinary.
don't get left behind
The questions are coming.
Will you have the answers?
"What does this mean for us?"
"What do we need to do?"
"Are we exposed?"
The professionals who can answer those questions clearly and confidently will become incredibly valuable.
That's why I wrote this book. And that's why I've included the Decoder Kit, live masterclasses, and the Easy Peasy AI Governance Community for pre-order customers.
Everything you need to understand the EU AI Act.
Everything you need to apply it.
Everything you need to start preparing today.
pre-order today and you'll instantly receive
The EU AI Act Decoder Kit
£497 value
Three Live EU AI Act Masterclasses + Recordings
£897 value
12 Months Inside the Easy Peasy AI Governance Community
£392 value
Total Bonus Value = £1,786
Your Investment today? Just the Price of the Book!
Don’t miss out. Secure your FREE AI Governance bonuses worth £1,786
Got questions?
Frequently Asked Questions
Q. Do I need a legal background to benefit from this book?
No.
The book was specifically designed to make a complex regulation understandable for non-lawyers.
Every article is translated into plain English, supported by practical examples and implementation guidance that help you understand what matters, what applies to you, and what to do next.
Q. Is this suitable for someone completely new to AI governance?
Absolutely.
In fact, that's one of the reasons I wrote it.
The book assumes no prior knowledge of AI governance and explains concepts in a clear, structured, and practical way.
At the same time, it contains enough depth and detail to be valuable for experienced privacy, legal, compliance, and governance professionals.
Q. I've already read articles, attended webinars, and followed AI Act updates. Will this still help me?
Yes.
Most resources explain what the law says.
This book focuses on what the law means in practice.
The goal isn't simply to help you understand the regulation.
It's to help you apply it.
Q. What makes this different from other EU AI Act books?
Most books explain the regulation.
This one helps you use it.
Every article is translated into plain English and supported by practical examples, implementation guidance, and explanations you can use with colleagues, clients, boards, and technical teams.
And unlike a traditional book, your pre-order also includes the Decoder Kit, three live masterclasses, and 12 months inside a global AI governance community.
The goal isn't simply to help you understand the EU AI Act.
The goal is to help you act on it.
Q. Is this useful for people preparing for the AIGP certification?
Yes.
While this is not an exam-preparation guide, many early readers preparing for the AIGP found it invaluable because it helps build a practical understanding of the EU AI Act in a way that is easier to absorb and apply.
If you're studying AI governance, you'll find it a valuable companion resource.
Q. Is this only relevant for organisations based in the EU?
No.
The EU AI Act has extraterritorial reach.
Many organisations outside the EU will still be affected if they develop, deploy, distribute, import, or make AI systems available within the European market.
Even where the Act does not directly apply, it is already influencing AI governance discussions around the world.
Q. What happens after I pre-order?
You'll receive instructions on how to submit your proof of purchase and access your bonuses.
Once verified, you'll receive:
• The EU AI Act Decoder Kit
• Access to all three live masterclasses
• 12 months inside the Easy Peasy AI Governance Community
This means you can start learning immediately rather than waiting for the book to arrive.
Q. When do I receive the Decoder Kit and bonuses?
As soon as your Amazon.co.uk pre-order has been verified.
The goal is to help you start building clarity and confidence now, not wait until the book is released.
Q. What if I can't attend the live masterclasses?
No problem
All masterclasses will be recorded and made available to pre-order customers.
You'll be able to watch them whenever it suits you.
Q. How long will I have access to the community?
You'll receive 12 months of access to the Easy Peasy AI Governance Community.
The community is already active and includes professionals from privacy, legal, compliance, governance, risk, technology, consulting, and AI governance disciplines.
Q. How do I qualify for the bonuses?
To qualify, you must:
Pre-order the book through Amazon.co.uk
Submit your proof of purchase before the book launches on 3 August
Pre-orders placed through other Amazon marketplaces, bookstores, or after launch do not qualify for the bonus package.
Q. Why are the bonuses only available for Amazon.co.uk pre-orders?
You'll still be able to purchase the book.
However, the Decoder Kit, three live masterclasses, and 12 months of community access are exclusive pre-order bonuses and will no longer be available.
If you'd like the complete package, you'll need to pre-order before 3 August.
PS...
Become the AI governance expert everyone turns to.
The EU AI Act is creating a new generation of trusted advisors. The only question is whether you'll be one of them.
